SWEETDEW is a lifestyle brand that features Korean traditional motifs in a smart and fashionable way.
Based on the brand slogan of “Feel the hip tradition”
we design retro items that bring the traditions of the past into modern fashion.
2019: Creation of SWEETDEW
2019: Awarded the grand prize in the Traditional Culture
Excellent Product Contest
2020: Acquired US trademark registration
2020: Selected as an artist by Seoul Women's Craft Center
2020: Selected as an Excellent Cultural Product (K-RIBBON)
2021: Participated in the Dubai Expo Korea Pavilion
through hosting a pop-up store
2021: Participated in the G-Fair Exhibition
2021: Participated in the Seoul Brand Partners Exhibition
through hosting a pop-up store
2021: Selected as an excellent product at the Seoul Awards
2022: Participated in the 22FW Fashion Code
