SWEETDEW is a lifestyle brand that features Korean traditional motifs in a smart and fashionable way.

Based on the brand slogan of

" Feel the hip tradition ! '


we design retro items that bring the traditions of the past into modern fashion.

Have Fun with us !

“ Sustainable and beautiful clothing that inherits the times and traditions. "

SWEETDEW was formed around the concern of environmental issues caused by clothes that are easily worn and disposed of under the result of fast fashion. Often, clothing that reflects the trend of a time is neglected and thrown away as the fad passes. Luxury brands may instill the false belief to young people that expensive clothing is the best.

SWEETDEW is a lifestyle brand that offers a stylish street look by reinterpreting our everlasting traditional patterns in a modern way. We design sustainable and beautiful clothing using recycled and organic materials that are eco-friendly.

We are also expanding our brand by branching out into designing TABLEWARE and ACCESSORIES, so that anyone, regardless of age or gender, may easily access and use our traditional patterns in daily life.

Company History

  • November 2019: Creation of SWEETDEW 
  • November 2019: Awarded the grand prize in the Traditional Culture Excellent Product Contest
  • March 2020: Acquired US trademark registration [Opened an online store on Amazon.com (US) and Lazada.sg[l1] (Singapore)]
  • August 2020: Selected as an artist for the first half of the year by Seoul Women's Craft Center, which also held an exhibition 
  • December 2020: Selected as an Excellent Cultural Product (K RIBBON)
  • October 2021: Participated in the Dubai Expo Korea Pavilion through hosting a pop-up store [October 1, 2021 ~ March 31, 2022]
  • October 2021: Participated in the G-Fair Excellent Cultural Product Exhibition [October 1, 2021 - October 31, 2021]
  • November 2021: Participated in the Seoul Brand Partners Exhibition through hosting a pop-up store [November 11, 2021 - November 21, 2021]
  • 2020/2021: Selected as an excellent product at the Seoul Awards
  •  March 2022 : 2022FW Fashion KODE

스윗듀 SWEETDEW   대표 배주영

서울 서대문구 통일로 484,311-2호

사업자등록번호  422-51-00371

통신판매신고번호  2021-서울동작-1061

전화 +82 (0)50-8439-4494

스윗듀 SWEETDEW  ㅣ 대표  배주영  ㅣ 서울 서대문구 통일로 484, 311-1호 ㅣ  사업자등록번호  422-51-00371 ㅣ통신판매신고번호  2021-서울동작-1061  ㅣ 전화  +82 (0)50-8439-4494

Hosting by I'MWEB

© SWEETDEW All Rights Reserved.

contact  : sweetdew.official@gmail.com