SWEETDEW is a lifestyle brand that features Korean traditional motifs in a smart and fashionable way.
Based on the brand slogan of
" Feel the hip tradition ! '
we design retro items that bring the traditions of the past into modern fashion.
“ Sustainable and beautiful clothing that inherits the times and traditions. "
SWEETDEW was formed around the concern of environmental issues caused by clothes that are easily worn and disposed of under the result of fast fashion. Often, clothing that reflects the trend of a time is neglected and thrown away as the fad passes. Luxury brands may instill the false belief to young people that expensive clothing is the best.
SWEETDEW is a lifestyle brand that offers a stylish street look by reinterpreting our everlasting traditional patterns in a modern way. We design sustainable and beautiful clothing using recycled and organic materials that are eco-friendly.
We are also expanding our brand by branching out into designing TABLEWARE and ACCESSORIES, so that anyone, regardless of age or gender, may easily access and use our traditional patterns in daily life.